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GREENWASHING AND MARKETING ETHICS
Greenwashing is a recognized phenomenon of corporate misrepresentation of environmental claims. In this article, we will examine greenwashing from the perspective of marketing ethics and the role of perception in marketing communication and brand building.
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CORPORATE ETHICS
Ethical values need to be experienced in practice. This is why corporate leadership is so important. Leaders will be perceived as a role model if they like it or not. If a leader talks about women or about sexual minorities
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HOW BROAD ARE THE CONCERNS OF BUSINESS ETHICS?
forty-seven years ago I was hired to be the first full-time faculty member to teach business ethics at the Stanford Graduate School of Business. Like other early academics in this field, I was unsure how broad or narrow my remit
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